Tuesday, January 28, 2020

Television Commercial Semiotics Analysis Media Essay

Television Commercial Semiotics Analysis Media Essay In 2004, former Playboy centerfold and American reality television character Anna Nicole Smith starred in a 30-second television commercial for Trimspas diet product X-32. The principal had recently lost a significant amount of excess body weight after having appeared throughout an American reality series that seemed to capitalize on the shock value of her metamorphosis from a Playboy centerfold and fashion model to obesity in the years preceding her re-emergence as a sex symbol, presumably as a result of her use of the advertisers diet products. The dominant elements of the advertisement consisted of Smith attired in flamboyant gowns and posed provocatively in various postures and in conjunction with textual images superimposed over the visual images. A seductive female voice also emphasized the words displayed in the text. The textual component of the advertisement consisted of the words sexy, powerful, and attitude in connection with SPA portion of the manufacturers name suggesting a pneumonic connotation. The only other textual component appears in the form of the phrase Be Envied in the last frame of the commercial. A male voice is also heard saying Cutie; wont you come inside? A semiotic analysis of the commercial would focus on the psychological and social relevance of the sexual imagery and the connotations to gender roles, sexual desirability, and also to suggestions of wealth and privilege. More specifically, the advertisement highlights the reliance on gender roles and gender-based expectations in relation to independence and power, social class, and (especially) pop culture-based recognition and the influence of the link between celebrity, notoriety, and positive product association. Key Visual and Textual Elements of the Commercial and their Connotations The primary visual content of the commercial presents Anna Nicole Smith dressed and coiffed in a style that is apparently intended to draw connections (whether conscious or unconscious) to mid-20th century American film icon Marilyn Monroe, to whom Smith already bears a general likeness. From a semiotics perspective, the visual component of the commercial incorporates at least three distinct aspects of social codes (bodily, commodity, and behavioural codes); two aspects of representational or textual codes (genre and mass media codes); as well as both main aspects of interpretive codes (perceptual and ideological codes). More specifically, the commercial emphasises bodily codes (Aronson, Wilson, Akert, 2003, p.266) associated with sexuality, sexual aggressiveness, and sexual availability as Smith engages in exaggerated sexually provocative postures, gestures, and facial expressions. It also relies heavily on commodity codes (Aronson, Wilson, Akert, 2003, p.266) represented by the high-fashion gown worn by Smith and on behavioural codes (Aronson, Wilson, Akert, 2003, p.266) such as the dynamic between photographer and high-fashion model and the focus of attention on her. In that regard, the behavioural code consists of the portrayal of the respective roles of the photographer engaged in capturing images of the model on a set designed to suggest high-fashion and social privilege. To a certain degree, the use of social codes merges with textual codes, illustrating the basis of the traditional argument in favour of a broader interpretation of all semiotic codes as social codes (Hawkes, 1977, p.104). In that respect, the commercial exploits the perspective of both genre (in the apparent connection to Marilyn Monroe) and in its closely related reliance on Smiths notoriety from her (then) recent television series and her high-profile will contest proceedings over the estate of her deceased former husband, oil and business magnate J. Howard Marshall that eventually reached the U.S. Supreme Court a decade after his death in 1996 at the age of 90 (Newman, 2007). It was Smiths controversial marriage to Marshall barely a year before his death and the decade-long media coverage of her claim to his entire estate and the probate contest it precipitated that apparently catapulted Smith to infamy more than anything else (Newman, 2007). Although the case was ultimately decid ed against her in 2006, her claim to the fortune likely generated the popular perception that Anna Nicole Smith represented fabulous wealth and privilege. That image, or more precisely, the consumption of that image by the American public as a function of perpetual tabloid coverage, provided the social framework for the connotations intended for exploitation by the advertiser. Finally, with respect to semiotic coding, the commercial images rely on interpretative coding in the form of both perceptual codes and ideological codes. More specifically, the body postures and facial expressions adopted by Smith throughout the commercial trigger hard-wired psychological responses in the areas of sexual signaling and sexual arousal (Gerrig Zimbardo, 2008, p.276). The obvious intent is to establish a deeper association in that regard than merely conscious absorption of the explicit messages in the commercial. Moreover, ideological coding is used to convey one of the most important take-aways intended by the advertiser to appeal to a hegemonic female audience: namely, through the notion that the product is associated with a departure from traditional ideological views and expectations of females as passive and dependent on males, particularly for their sexual identity and power. This use of both perceptual and ideological coding (specifically in relation to human sex uality) is one of the most powerful and common themes in product advertising; it has been since the dawn of the modern advertising age (Kahle Lynn, 2006, p. 27; Ogilvy, 1982, p.26). Thematic Interaction of Commercial Elements to Convey Meaning The commercial includes superimposed text in the form of three words (sexy, powerful, and attitude) in conjunction with the individual letters in the SPA portion of the manufacturers product. While the relevance of the word sexy is literal, the words powerful and attitude both rely heavily on the discursive concepts originally introduced in the context of semiotics by Michel Foucault (Harvey Evans, 2001). According to that analysis, the choice of language in the commercial fits within a discourse, or representational system that is a function on socially relevant codes and an interpretive repertoire of concepts, values, and myths that give them meaning (Harvey Evans, 2001). The notion of power is clearly meant to appeal to women primed to value or strive for the sexual autonomy of a feminist perspective. Likewise, the notion of attitude also represents an expectation or a right to have things as they wish rather than as they may be expected by society. The only other words that are audible besides those spoken by the female narrator who breathlessly repeats sexy, powerful, attitude are delivered by a male voice who says Cutie, wont you come inside? The relevance of that phrase is also a function of Foucaults discourse concept (Harvey Evans, 2001): it is likely meant to suggest a connection to an invitation (such as from a doorman) to enter an exclusive social club or other opportunity that is only an option for beautiful members of the privileged class. Given the other elements of the commercial and their relation to the discourse pertaining to female sexual independence, it may also be meant to suggest a much more sexually explicit concept as well. The last textual image of the commercial consists of the superimposition of the phrase Be Envied in the last frames. No formal analysis is necessary to identify the discourse upon the strategic purpose of that phrase relies. Specifically, envy is a natural human response with direct connections to perceptual codes as well as to commodity codes (Hawkes, 1977, p.107). In that respect, the impulse of envy is closely connected to the related desire to inspire envy in others (Ogilvy, 1982, p. 119) and, like sexuality, it is a very common (if not universal) discursive feature in modern advertising and product marketing (Ogilvy, 1982, p. 120). The contextual relevance of the phrase is simply that users of the Trimspa product will lose weight and become more beautiful, more sexually desirable, more sexually powerful, and more envied by others in society. Conclusion The 2004 Trimspa X-32 commercial features an extremely recognisable American cultural icon believed to embody beauty, sexuality, wealth, and privilege. The fact that she happened to lose a substantial amount of weight (whether or not with the help of cosmetic surgery as had been rumoured) fit perfectly within the scope of the advertisement. The commercial emphasizes a wide range of semiotic social codes, representational or textual codes, and interpretive codes. It exploits a connection to a another former American film icon as well as several different discursive elements in relation to the modern rejection of traditional roles of and social constraints imposed on women in patriarchal societies. Those semiotic elements merge with explicit connotations associated with promises of enviable beauty and sexual desirability as well as with the exploitation of the human failing represented by the natural impulse to envy others and to inspire theirs.

Monday, January 20, 2020

Huckleberry Finn by Mark Twain :: essays research papers

It is my opinion that the book The Adventures of Huckleberry Finn By Mark Twain should be taught in schools because this book is very well written and can teach many lessons. I think that the people in today's world, or maybe just the USA, try to be censor and shelter the children. I think that it is wrong to censor things, this book is supposedly wrong because it says the word nigger a lot and has death in it. I think that although the word nigger was used frequently in this book it showed the separation between the slaves and the owners and how Huck overcame this separation and saw through the societies views on niggers . Racism is now a very big issue but when the book was written African Americans didn't have the rights they have today and racism didn't exist. Twain wrote this book not having to worry about racism. In our day and time they want to censor out the words like nigger but that really would be wrong because it wouldn't be realistic, people need to know what it was truly like. Sheltering people from the truth Is the worst thing you can do. If kids don't learn about how slavery was then they won't truly understand where racism comes from. In the book there is much violence. "It's a dead man. Yes, indeedy naked, too. He's been shot in de back."(pg. 50) The book is better with violence because it becomes more interesting to the reader. It becomes more of a real life situation than just a fairy tale world where nothing goes wrong, because in real life things do go wrong and people do get shot and killed. It is hard to read these kinds of things with death that are gruesome but it helps form feelings for the characters. Also it was necessary for them to find the dead man so that Huck didn't have to worry about pap taking his money. In the scene where Jim finds pap we learn more about Jim and that he is a sensitive person and was cautious not to upset Huck by letting him see pap's body. Many people could have been offended by the stereotypes in this book. For example, "I see it warn't no use wasting words—you can't learn a nigger to argue."(pg. 78) In this example Huck stereotypes Jim as being a stupid nigger that can't learn anything.

Saturday, January 11, 2020

“Ethan Frome” by Edith Wharton Essay

Naturalism is commonly understood as an extension or intensification of realism. The intensification involves the introduction of characters of a kind (Baym, 1999) A perfect example of Naturalist work is Ethan Frome by Edith Wharton. Ethan, one of the main characters in the book, is a old, deformed man who is in love with his wifes cousin. Zeena is Ethans wife who occasionally has psychological illnesses. Mattie is Zeenas cousin and is in love with Ethan. There are many examples of naturalism in Ethan Frome: the characters, their deformities, and their lowly place in society, their bad luck, and distasteful environment they lived in. Ethan Frome, a significant character in the book, is very troubled. Life hasnt been pleasant for Ethan. Through his life experiences, Naturalism has been portrayed. At the beginning of the story, the reader, from the following quote, finds out that Ethan is crippled from a smash-up:The smash-up it was—I gathered from the same informant—which, besides drawing the red gash across Ethans Fromes forehead, had so shortened and warped his right side that it cost him a visible effort to take the few steps from his buggy to the post-office window. (Wharton 4)This is a characteristic of Naturalism because the smash-up was caused by Ethans emotions. If Ethan did not have any feelings for Mattie, the smash-up would have never taken place and Ethan and Mattie would not be injured and forced to spend the rest of their lives being taken care of by Zeena. Then, the novel goes into a flashback and the whole story of Ethan Frome is told to the reader. The reader then finds out that Zeena, Ethans wife, is actually his cousin who came to Starkfield to take care of Ethans mother, and she never left after his mother passed away. Ethan and Zeena get married and they have a loveless marriage that took place because of loneliness. In the novel, it says that the marriage might not have taken place if it had not been wintertime. This is also another example of Naturalism because it was decision that was controlled by their instincts that if they did not get married, then they would have a lonely winter. Zeena becomes sick, and her cousin Mattie has to come to Starkfield and take care of the house. Ethan falls in love with Mattie, but is not able to express his feelings at first because of Zeena. Later on in the story, Ethan and Mattie discover that they love each other and that they cannot be together so they decided to commit suicide. Unfortunately, the suicide attempt was futile and Mattie and Ethan both survive. In this part of the story, Ethan and Mattie are acting on their emotions because they know that they cannot runaway together, and they also know that if they commit suicide they will never have to be apart together. Ethan and Mattie would have run away together if not for their economic conditions. Because the farm was so poor, Zeena wouldnt have sold the farm for very much and she would have to suffer if Ethan and Mattie had runaway together. Although, Ethan Frome plays a very big role in this novel, Zeena also portrays examples of naturalism. Zeenas character was portrayed to the reader as being selfish and needy. Because Zeena was not required to take care of anyone, she began to show the symptoms of sickness that Ethans mother was described to have had. And within a year of their marriage she developed the sickliness which had since made her notable even in a community rich I pathological instances. When she came to take care of his mother she had seemed to Ethan like the very genius of health, but he soon saw that he skill as a nurse had been acquired by the absorbed observation of her own symptoms.(Wharton 53)This is an example of Naturalism because Zeenas need to be required by others led her to become psychologically sick and this affected her marriage with Ethan. In the middle of the novel, Ethan and Mattie walk home together after the dance and Zeena hasnt put out the key. To the reader, this seems like it was Zeenas instinct to not put out a key because she was suspicious of the relationship between Mattie and Ethan. Soon after, Zeena goes to see a new doctor in town because of her sickness. This event gives the impression that Zeena is sick only because she wants to be recognized in society, and being sick is allowing her to be noticed by others. At the very end of the novel, Zeena recognizes that Mattie and Ethan have feelings for each other, and tries to split them apart by hiring another girl to take care of the house. However, the smash-up allowed Zeena to be needed by the handicapped Mattie and Ethan, and Zeena instant got better. These are examples of naturalism, because Zeena is acting on her instincts that that Ethan and Mattie are having an affair, and the outcome is that they try to commit suicide and fail and have to live the rest of their lives together with Zeena almost in  poverty. The decisions that the characters in Ethan Frome impact the rest of their lives. These decisions are all examples of Naturalism. Ethan decisions are based on his instinct and also his emotions of love for Mattie, and his emotion of loathe for Zeena. Zeenas, on the other hand, are based on by her instinct that Ethan and Mattie are in love with each other, her lowly status in society, and also their meager economic conditions. This book shows the reader that life should not always be controlled by instinct and emotion, but rather that it should be controlled by thoughts and adapting to the environment around you. Wharton, Edith. Simon & Schuster, 2004.

Friday, January 3, 2020

Analysis Of The Movie Silver Lining Playbook - 1564 Words

The movie Silver Lining playbook is an award winning movie that exposes some social disorders that the community as a whole as engaged in for years. â€Å"A word-of-mouth hit in 2012, David O. Russell’s Silver Linings Playbook has been popularly discussed as successfully targeting an adult audience under-served in contemporary Hollywood, as â€Å"authentically† reflecting the parenting challenges of its star and director, and as portraying a â€Å"modern† romance about a sympathetic, deeply damaged protagonist couple† (Nadel P1.). Silver Linings Playbook consolidates forms of social damage arising in societies. The movie reflects a post-feminist, narrative of social, family and economic burdens and display the effect of those stress on the struggle for affection in the modern century. Silver Lining employs sets of cultural chronicles that produce a matter narrating gender and family relationships. This re-narration reflects imaginary control over psycholog ical circumstances in order to offset for uncontrollable material conditions. Specifically, the movie, through a illusion maneuver, invokes the passionate nature of the current financial system in order to provide liberation for incapable subjects by investing them to a improper financialism. Silver Linings Playbook is a story about two love birds who find each other. In psychological terms, Pat is suffering from bipolar, while Tiffany has been struggling with depression due to the death of her husband.The film, moreover,Show MoreRelatedAnalysis Of The Movie Silver Linings Playbook 1347 Words   |  6 Pages Silver Linings Playbook begins with the one of the main characters, Pat Jr., being released from a mental hospital by his mother. He has been institutionalized due to his bipolar disorder, because he severely beat the man his wife was cheating on him with. Pat later meets his love interest, Tiffany, through his best friend at dinner. Viewers are able to assume that Tiffany suf fers from a borderline personality disorder due to her actions throughout the movie. Pat’s father, Pat Sr., also seems toRead MoreAnalysis Of The Movie Silver Linings Playbook 1389 Words   |  6 Pageslifetime. These disorders are more common than we know and the way they are treated will determine the individual’s psychological outcome. The movie â€Å"Silver Linings Playbook† does a great job depicting a character with Bipolar disorder and the struggles the main character Pat faces on a day-to-day basis through his road to recovery. Silver Linings Playbook displays many types of psychological disorders that include Obsessive Compulsive Disorder, Bipolar disorder, and a slight sexual disorder. BradleyRead MoreAnalysis Of The Movie Silver Linings Playbook 1122 Words   |  5 PagesIn the movie Silver Linings Playbook, we follow Pat Solitano Jr., a man recently released from a mental institution (Cohen et al., 2012). He is a Caucasian male, likely in his early to mid-thirties and of Italian descent. He was a high school history teacher, living with his wife, Nikki, an English teacher. Upon finding his wife in the shower with another man, he nearly beats the man to death leading him to be sent to a psychiatric facility for eight months with a diagnosis of bipolar disorder. InRead MoreAnalysis Of The Movie Silver Linings Playbook 1614 Words   |  7 PagesIn the movie Silver Linings Playbook, Bradley Cooper plays the main character Pat Solitano Jr. The movie starts off with Pat being released from a psychiatric facility. Pat’s time spent in the psychiatric facility was a plea bargain that his lawyer advised him to make. The court only mandated eight months of inpatient time, and against the will of the doctors in the facility, his mother is discharging him because she thinks that eight months is sufficient time for Pat to become well. On the driveRead MoreMovie Analysis : Silver Linings Playbook 1632 Words   |  7 PagesLeadership Paper During the film Silver Linings Playbook many of the characters had extensive anger issues or could not maintain their anger well in their daily lives (Russell, 2012). Pat had anger issues, Pat’s dad also had anger problems, Pat’s friend Ronnie has anger problems and Tiffany is working on controlling all of her emotions not just anger. These four characters are the main reason it seemed practical for a self management group. Many of them are balancing lots of stress and dealing withRead MoreAnalysis Of The Movie Silver Linings Playbook Essay1861 Words   |  8 Pagesdisorders. Most of the time these features are noticeable, other times it is not. In the case of the movie, Silver Linings Playbook, the main character displays signs of bipolar disorder and throughout the entire movie the signs are noticeable to pick out: the irritableness and sometimes overly excited of the manic episodes and the sad and remorsefulness of the depressive episodes. Silver Linings Playbook is about a man named Pat and his struggle with life and being diagnosed with bipolar disorder. HeRead MoreAnalysis Of The Movie I Chose Silver Linings Playbook 1746 Words   |  7 PagesThe analysis of the movie I chose was Silver Linings Playbook. This movie was a revamping of the publication Silver Linings Playbook by Matthew Quick. Patrick, known as Pat throughout the movie, Solatano, Jr. is portrayed by Bradley Cooper. Although it is unclear what is different about Pat in the very beginning, the story soon unravels his skeletons in the closet. The opening scene starts as Pat is being released from the Karel psychiatric facility in Baltimore. Pat was institutionalizedRead MoreAnalysis Of The Movie Silver Lining Playbook Directed By David O. Russell1354 Words   |  6 PagesSilver Lining Playbook Review In the film Silver Lining Playbook, directed by David O. Russell and starring Bradley Cooper and Jennifer Lawrence, a character by the name of Pat Solatano Jr. is introduced with the bipolar disorder. Throughout the film Pat goes through life trying to deal with all the ebbs and flows that come his way, all while trying to keep his disorder in check. Have it being his interactions with family and friends, or the way he handles simple misfortunes or disagreements canRead MoreAnalysis On Silver Linings Playbook Essay1299 Words   |  6 PagesAilleene Mendoza Interpersonal Communications-Section Intercultural Film Analysis Paper Dec. 10, 2016 Analysis on Silver Linings Playbook The film I chose to analyze is Silver Linings Playbook because I was interested in the story when I read the synopsis of the movie. I thought that this would be a simple movie where the main characters would help each other because they had something in common. Reading the synopsis, I also thought that Pat would be back together with his wife, but at the end heRead MoreAnalysis Of Pat Solitano ( Bradley Cooper )1501 Words   |  7 Pagesmonths in a mental health facility, Pat Solitano (Bradley Cooper) is released back home with his parents. Pat realizes that he must have a new outlook on life to reconcile and be back together with his wife Nikki. He attempts to see the good (the silver linings) in all that he experiences. At dinner with his friends, Pat meets Veronica s sister Tiffany (Jennifer Lawrence). It’s evident that sparks fly between Pat and Tiffany and she tries to connect with him but Pat’s only focus is getting back together

Wednesday, December 18, 2019

Disney s Target Audience And Its Effects On Young Adults...

Socioeconomic Audience. It may appear that Disney’s target audience is primarily children, but with its vast assets Disney’s products reach the full spectrum of audiences from preschoolers to adults. Disney products include television programs, books, magazines, musical recordings and movies (David, 2013). Disney Channels Worldwide is comprised of 94 kid and family entertainment channels available in 169 countries (David, 2013) ABC Family is a mixture of TV series and movies targeted towards young adults and families. SOAPnet owns character driven â€Å"soapy drama† from daytime and primetime soaps to reality shows and movies, targeted at women and adults. Hyperion publishes fiction and nonfiction titles for adults (David, 2013). Radio Disney is available in more than 40 U.S. markets and on satellite radio, mobile apps and the web (David, 2013). Disney’s Consumer Products segment includes worldwide licenses, manufacturers and retailers who design and sell a variety of p roducts based on Disney characters. These products include character merchandise and publications licensing, books, magazines and the Disney Store (Hellman, 2013). The impact of having this diversified group of outlets is shown by its large earning shares. Globalization. Walt Disney Products and Services are found all over the world in different forms and areas. Disney has focused on growth internationally in the last few years. As a global brand, Walt Disney International provides oversight of the company’sShow MoreRelatedDo Animated Disney Characters Portray And Promote The Beauty Goodness Stereotype Essay1512 Words   |  7 Pagesâ€Å"Do Animated Disney Characters Portray and Promote the Beauty Goodness Stereotype† (Bazzini et al,. 2010). Introduction The following essay will critically discuss the proposed journal article â€Å"Do Animated Disney Characters Portray and Promote the Beauty Goodness Stereotype† (Bazzini et al., 2010). This research study aimed to look if Disney films can influence young children’s judgement of their peers. An abstract should contain a summary of the journal article (Bryman, 2004). The introductionRead MoreUniversal Authority And Traditional Sites Of Learning1331 Words   |  6 PagesIntroduction The Walt Disney Corporation and their films have served as icons that have produced numerous animated films, whose characters have become heroines for adolescents for over a decade. The Disney Corporation along with its princess collection is recognized as a powerful influencer on children’s media; thus, teaching societal norms for target adolescent groups. Disney’s collection of princesses have spanned over 78 years, from the first generation Disney princess movies (Snow White andRead MoreAgents Of Socialisation : The Mass Media1120 Words   |  5 Pagessocial media, are we sucked into an electronic world, which changes many of our beliefs and values about how we live our lives. It plays such a large role in almost every person’s life compared to 50 years ago, when the internet did not exist. It effects things such as our political views, tastes in music, views of men, women, gay and coloured people. Media is very powerful in that it is accessible by almost ev ery human being in the world. Over the decades, there has been a significant increase inRead MoreWhy Do We Get Disney Fairytales From?2077 Words   |  9 Pages Where do we get Disney fairytales from? This is a question that ponders the minds of many people. Most stories date back to the 17th century in France where high intellectualized and literary figured men branched out transversely in long distances, stimulating communication, by trading letters, called the Republic of Letters. Not long after, women decided to do the same but instead of being all over the place, they gathered in meetings in Salons. A Salon played a cynical role in during the 17 theRead MoreDisney Case Study Marketing4482 Words   |  18 Pages------------------------------------------------- Febrero 27, 2013 FIRST PARTIAL EXAM Disney: The happiest brand on earth Case Analysis 1. Background: During the second half of the 1980s and 1990s, the Disney Studio experienced a significant growth, and the division had a golden age with annual box office hits with such regularity that even their creative structure started to be known as the Disney formula.. In 1991, hotels, home video distribution, and Disney merchandising became 28 percent of total company revenuesRead MoreThe Effects Of Social Media On Society1929 Words   |  8 Pagesor product, they are not meant to be negative in any way. However, some advertisements, mainly on social media websites, are affecting society, especially women, more than most people realize. The whole point of an advertisement is to find a target audience, capture their attention, and sell an idea. Any person could log into any one of their social media accounts and see an advertisement for anything. Without advertisements, businesses would not be as successful and people would not be as inclinedRead MoreAnimation Development And Computer Generated Imagery2588 Words   |  11 Pagesdramatically changed and has introduced new ways to watch animated films. Disney and Pixar are two huge competitors in the animation development and computer generated imagery (GCI) industry. Computer generated imagery is the process of computer graphics to create realistic images in films, TV and video games. GCI is used to refer to either the two-dimensional or three-dimensional graphics used to create scenes and special effects in films and TV. CGI takes a more realistic approach than traditionalRead MoreCase on the Disney Brand14200 Words   |  57 Pages Study of ‘Disney’: Strategies and factors that helped build the iconic brand. Group 7 Archana Menon 2008 09 A Chandan Pansari 2008 12 A Ranjani Mani 2008 43 A Sumita Das 2008 55 A INDEX Introduction ..........................................................................................................................4 Licensing .................................................................................................................................4 Negative Effects of LicensingRead MoreThe Frightening Effects of Aggressive Advertising Targeting Children1386 Words   |  5 Pages The Frightening Effects of Aggressive Advertising Targeting Children Modern society in the United States is driven by consumerism, advertising is key. For this reason companies have been increasingly targeting children in an effort to increase sales and loyalty to their brands. Brand loyalty is key to their future sales and greatly increases future revenues. For this reason large corporations have been studying and working with large advertising firms in an effort to capture children attentionRead MoreThe Fairytale Of Cinderella By James Poniewozik1763 Words   |  8 PagesEach and every child grows up viewing Disney movies, wearing princess gowns, and buzz lightyear suits. The parents of these children are the individuals purchasing these Disney costumes, toys, candy, and other related items for their children. Our society today accepts Disney and their culture of entertainment as a part of a child’s childhood experience without second thought. Elements of the fairytale of Cinderella has adapted over time to please the culture in which it i s told; yet in today’s culture

Tuesday, December 10, 2019

The notbook free essay sample

We are all interested in different kinds of movies. Some people adore comedy movies, and some people cannot stand scary movies. Have you ever asked yourself why that is? Why am I attracted to one type of movie and not another? When people create movies they are making them for an intended audience. A movie trailer is a way to show bits and pieces of a movie to capture their intended audience before the movie premiers. I think the trailer for the movie, The Notebook, is a great example. After watching and analyzing The Notebook’s movie trailer several times I have decided the intended audience of the movie is women, the ages of thirteen to sixty-years-old who may or may not have read The Notebook. I do believe this movie was mainly directed for women. One reason why I believe this is because women tend to love a good love story or â€Å"chick flicks†; I personally do. In the trailer it shows several doves flying and in the background there is soft music playing. Those are key clues that there is romance in the movie. Women are claimed to generally be more sensitive than men. So when women see a romance story unfolding in a movie trailer, they are typically more drawn to it rather than men. Women can be drawn to the movie as well if they can relate to what is happening in the story. After watching the trailer it appears as if there is a girl lead who is in love. With a girl being a lead it automatically makes it relatable to other girls. It can also be relatable if any girl is or has been in love. In the trailer is seems as if there is a male lead as well. Typically in a romance movie the male lead is attractive. Girls go watch movies all the time just to watch a cute boy actor. The girl who appears to be the lead in the movie is Rachel McAdams. Rachel starred in the movie Mean Girls which premiered just a few months before The Notebook came to theaters as well. Mean Girls is a movie that tons of women watched and loved. It was typed a â€Å"chick flick. † Girls who enjoyed the movie Mean Girls and Rachel McAdams are more likely to watch The Notebook opposed to someone who didn’t care for Mean Girls or Rachel as much. After watching the trailer I came to the conclusion that women the ages of thirteen to sixty-years-old would be interested in watching the movie The Notebook. For starters, at the very beginning of the trailer is says you must be at least thirteen-years-old to watch the movie. They are obviously going to need to draw in that certain age group. So right off the bat we know the youngest age they want to attract. Thirteen is also around the age where you start to become interested in boys. This goes back to being able to relate to the situation in the movie. Also, if you are going to see a movie and enjoy it, you are going to need to understand what is happening. When you are thirteen-years-old you typically start learning and understanding what a relationship is whether you have been in one or not. When you are in that stage of life, it can make the movie seem very relateable. The reason why I stopped the age at sixty-years-old was because in the trailer it shows a brief war scene. This indicated that there might be a time of war in the movie. Most women of age sixty have experienced some time of war in their lives. It also seems like a more mature part in the movie which they might understand. There are also some clues suggesting a wedding in the trailer. At sixty-years-old most women tend to be married or have been married. That can be a relatable part in the movie as well. You can also see in some parts of the trailer an older man and women. As the trailer plays there is a voice narrating practically the whole time. You then see at some point an older man and women. It seems as if the older man speaking during the trailer is the older man in the movie. Towards the end of the trailer it shows the older man and women dancing. This is evidence that they have some sort of connection between them. This could spark the interest of older women to go and see the movie. The Notebook was a book before it hit the big screen. It was a success and people were buzzing about how phenomenal it was. Books that become popular get turned into movies all the time, (i. e. , Twilight, The Hunger Games, and Harry Potter), just to name a few. People who read and loved the book are more than likely to go and see the movie. When you read a book you create a  certain image in your head on how the characters look and how the overall story looks as well. People get excited when they find out a great and successful book is going to become a movie. The book then gets to come alive and you can actually see it. It really is a cool feeling. Now, not all people who have read the book will be interested in the movie. People could have heard about the book and was c urious enough to go see the movie. Also, maybe some people want to check out the movie before reading the book. It can give them an idea what the book is going to be about and then they also have a good picture in their mind. After the watching the movie trailer for The Notebook I have decided that the intended audience is women, the ages thirteen to sixty-years-old who may or may not have read The Notebook. Women is the targeted gender for this romance movie because women are stereotypically more emotional than men, there seems to be a well-known women lead which makes it relatable, and there is also an attractive male lead which makes women go insane. The woman who appears to be the lead is also famous from a previous â€Å"chick flick. † This makes women who enjoyed that movie a possible target audience for The Notebook. I chose thirteen-years-old as the youngest age because it is an age where you typically start to understand romance and relationships. You are going need to understand what is happening in a movie if you want to love it. I stopped the age at sixty-years-old because it shows a war scene and clues of a wedding. I feel like those things would attract a women of sixty-years-old who have experienced those events in their own lives. The trailer also suggests an older man and women in the movie as well. The Notebook first started out as a novel. People who have read and enjoyed the novel are more likely to be attracted to the movie. People tend to want to see a real image instead of the image in their mind. If you have heard great things about the book you might be interested in the movie as well. There is always excitement when a bestselling book hits the big screen. The movie trailer for The Notebook was very interesting and I felt I was able to pull a lot out of it. I do stand by my decision that the movie was intended for women, the ages of thirteen-years-old to sixty-years old who may or may not have read The Notebook.